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World record Miss Saigon advance

September 16, 2013


Apparently the box office took £4.4 million in advanced sales when tickets went on sale for the show at Prince Edward theatre.

Such was the excitement following the press release with news that this was more than any show in Broadway or West End history that BBC Radio 2’s Chris Evans interviewed a very excited Stage reporter. The belief is that there are legions of Miss Saigon fans simply standing by to purchase their tickets on day one for a show that doesn’t even open until May 2014.

One ticket agency alone is responsible for £1.2 million of the pre-purchase and no doubt with other agents, tour operators, coach companies and travel companies likely to be responsible for the another £2.5 million.

I seem to recall a similar furore over another Cameron Mackintosh produced Boublil and Schonberg musical. Following the success of Les Miserables, now the world’s longest running musical, and then Miss Saigon, Boublil and Schonberg’s third musical, Martin Guerre, was eagerly anticipated.

Is the West End ripe for a revamped Miss Saigon, the love story set against the backdrop of the Vietnam war? I hope that it is. The only sure fire certainty is that no-one can accurately predict what makes a West End hit!

Tickets for Miss Saigon are now on sale.

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