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Still helping London get back to normal

August 12, 2011


The recent London riots have decimated audience levels at the Greenwich Playhouse.  At last night’s press launch for the UK Premiere of the American musical ‘SLAY IT WITH MUSIC’, the venue experienced the smallest audience for a Press Night in its near 20 year history.

 A Stage Kindly artistic directors have said:

A STAGE KINDLY New Musical Theatre Initiative is one of the few companies in Britain specialising in producing new musicals. This is our Company’s first extended run and we have invested everything into producing this show. The reduced audience levels are devastating to us, to the large cast and technical team who have dedicated so much time and talent to bringing to life this fantastic new American musical.  We remain deeply concerned about the evident impact that these riots have had in destroying audience’s confidence to venture out to the theatre and to an area which has been surrounded by civil unrest. If audience levels do not improve, this could result in the end of our company and the ambitious work which it does in supporting new musical theatre writing from all over the world.”


Alice de Sousa, Greenwich Playhouse artistic director:

“Greenwich High Road, normally a haven of tourist daytime activity and in the evenings coming alive with cultural events and large groups of people socialising, has become eerily quiet. It is evident that the riots have affected people’s confidence in their own safety and in their community. I have no doubt that resilient Londoners will reclaim their communities by returning to their daily routines; however, for us and for the company producing ‘SLAY IT WITH MUSIC’, it is in the meanwhile a question of survival. Small independent theatres and companies which receive no funding are completely dependent on ticket sales. Since the riots we have experiences dozens of tickets cancelled and our booking systems (phone and online) have come to a stand still. So I urge theatre lovers and in particular South Londoners to join us at the Greenwich Playhouse for ‘SLAY IT WITH MUSIC’: a joyous American musical which will lift the spirit and fill minds and hearts with song, dance and laughter.”  


 SLAY IT WITH MUSIC performs at the Greenwich Playhouse until the 4th September 2011; Tues-Sat 7.30, Sun 4pm; Tickets: £13 £10 (concs.)

Box Office: 0208 858 9256;

Greenwich Playhouse, Greenwich Station Forecourt, 189 Greenwich High Road, London SE10 8JA

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