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Theatremonkey Book fans use TKTS

January 14, 2010

Chatting to someone ‘in the know,’ those who purchase “Theatremonkey, A Guide to London’s West End” apparently arrive at the booth better informed than anyone around them, and allegedly enjoy far smoother and more satisfactory transactions than non-book buyers.

This has nothing to do with not having to dodge Mr P as he jumps up and down beside non-book carriers yelling “buy our book” in their ears; and everything to do with knowing what they can expect and how best to work with the wonderful staff to get the most from their visit. Best of all, they know to ignore the rip-off merchants and go straight to the correct Official Society of London Theatre TKTS Half Price Ticket booth as full-colour-pictured in the book.

Speaking of Mr P, grabbing a moment to chat, he happily admits to finding sales figures to date more than pleasing – we’re outselling our nearest rival 5 to 1 according to his calculations – and he is settling in for the long haul. As always, the worlds of theatre and publishing collide as I’m used to having a product which is rendered useless after a fixed time, whereas Mr P works in a world of ‘long tails’ (his office has a mice infestation, not) as a book is valuable stock for far longer. The whole different approach is fascinating.

  1. March 31, 2010 11:11 pm

    When, please, was Theatre Monkey’s guide to London theatres first published ?

    • Mr P permalink
      April 1, 2010 11:44 am

      Hi Elizabeth, Theatremonkey the book was first published in November 2009.

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